Global Marketing (MRK460)
Cannot Control
Overview
Political Legal & Regulatory Environment
Economic Environment
Sociocultural Environment
Technological Environment
Competitive Environment
Geographic & Physical Environment
Predicting PWS & JBTD
Can Control
Four Ps of Marketing
Goals Objectives Plans Strategies Tactics
Four Types of Marketing Opportunities
Three Company Orientations & Target Market Segmentation
Case Studies
Electricity VS Everyone
Sogoshosha
VR
Tyranny of Quarterly Earnings
Push vs Pull
Market Research
The Value of a Queen's Education
The Value of Mastering An Art
Malthus Returns
Canadians VS Americans
At Our Wits End With AI
Fixing A Bad Marriage
How They REALLY Built The Pyramids
State VS Bitcoin
Blockchain For Startups
Tokenization of Natural Resources
Effects Of Climate Change On The Shipping Industry
Tutorial
Overview
The Power of the SE
Case Study: Mobile Banking (SE)
Case Study: Why Do People Buy? (SE)
The Power of the PLR
The Power of the TE
Case Study: The Electricity Transfer (TE)
Case Study: Gartner Hype Cycle (TE)
The Power of The GE
Case Study: JIBO (GE)
The Power of The EE
Case Study: The Great Wealth Transfer (EE)
The Power of the CE
Case Study: Sweet Drink Dominance (CE)
Push V Pull Marketing
