Global Marketing (MRK460)

The Power of the Political Legal & Regulatory Environment

“When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.” (Gartner)

Let’s look at 2014’s Hype Curve. It stands to reason that if you knew these trends back in 2014, you would’ve been able to predict which business would be successful or not.

  • Software-Defined Anything - The driving force behind Google Cloud Platform.
  • Gamification - The driving force behind the most captivating communications ever - video games and cartoons.
  • Data Science - The driving force behind, well, everything.
  • Cryptocurrencies - The driving force behind the Fourth Industrial Economy.
  • Hybrid Cloud Computing - The driving force behind AWS, Amazon’s CASH COW.
  • https://www.cnbc.com/2017/07/27/aws-earnings-q2-2017.html
  • Machine-to-Machine Computing - The driving force behind EDGE Computing (AI meets AI and they both make decision in real time)

Now let’s look at 2017’s Hype Curve. Which trends do you think will dominate?

  • Artificial General Intelligence - The Divinity of Number necessitates the invention of a general AI. Companies will brand their AI’s, from doctors to personal trainers.
  • Edge Computing - Today, decisions are made in the cloud. By 2020, decisions will be made by AI’s interacting with other AI’s (i.e. a Tesla AI dances with a Ford AI to narrowly avoid a deadly collision).
  • Hashgraph > Blockchain - The driving force behind the best distributed ledger in the game.